- Nike was asked to collaborate on a movie that would feature scenes set in the futuristic world of 2015 and the brand was challenged to imagine sneakers that would fit the advanced era.
- The Nike mag reinvented the conventional lacing system, integrating it into and inimitable design that became an enduring beacon of popular culture.
- Nike continues to test this technology across multiple sports, incorporating feedback into future game-changing footwear with unprecedented performance features that have the potential to impact athletes around the world.
- This innovation advances what was coined the Nike Mag’s “power laces,” combining the archetype invention with digital technology. The result is an individually responsive system that senses the wearer’s motion to provide adaptive on-demand comfort and support. But this is just the first iteration.
Friday, October 23, 2015
10-23-15
2015 Nike Mags
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