Tech Article 10-9-15
Google speeds up news article downloads on mobile devices
- Dozens of leading news organisations, including the BBC, are taking part in a scheme that will allow their web-based articles to load more quickly on smartphones and tablets.
- Leaders of the Accelerated Mobile Pages (AMP) promise that the stripped-back versions of the pages will be "lightning fast" to load.
- AMP works by simplifying the technical underpinnings of the pages involved.
- Much of the Javascript code used on normal webpages is absent, meaning articles should not only appear faster but use less battery power.
- Publishers can continue to tap into the same ad networks as before, but they will not be able to display some types of adverts including pop-ups and "sticky" images that move as users scroll down a page.
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